Monday, August 24, 2020
Audit of Cornel West's Malcolm X and Black Rage for a school age crowd - Essay Example The issues of social hybridity, mystic discussion, tyrant associations, dark matchless quality, limits and fringes in sexuality and different issues poses a potential threat in the current society. West expresses that, Ã¢â¬Ë In request to fabricate the best out of Malcolm XÃ¢â¬â¢ s belief systems, we should extend and save the idea of clairvoyant change that concrete the gatherings and systems where dark network, care, love, mankind and concerns develops and flourish (West, 170). West has utilized emotion, ethos and logos to make his message enticing to the perusers. Cornel west attempts to explain how MalcolmÃ¢â¬â¢s Black anger was coordinated to the white populace as well as to the dark Americans, minds. He clarifies that MalcolmÃ¢â¬â¢s mystic discussion will elevate blacks to acknowledge and adore their self-esteem and culture. Malcolm X was a progressive figure and hostile to postulation of Martin Luther King Jr. also, Gandhi who used peaceful belief systems to accomplish indistinguishable objectives from his forerunners. He needed to stop the abuse that focused the dark individuals. West portrays Malcolm X as an ideological pioneer for the dark radicalism including Black Nationalism (aggregate activities and institutional structure), dark religion (ethical quality and otherworldliness), communism (equity/opportunity and hostile to dominion) just as panafricanism (internationalism and personality) (West, 172). Malcolm XÃ¢â¬â¢s profound cynicism focused on the chance and the ability of the white Americans to conceal their bigotry drove him to minimize the present and past bonds between the whites and the dark individuals. West clarifies that Malcolm belief systems concentrated on opportunities of the dark populace despite the fact that he knew that most of the populace was supremacist. Malcolm X scrutinized the American majority rules system expressing that it had made the dark individuals non resident. In a perfect world, sacred
Saturday, August 22, 2020
Examine the job of multinationals in the globalization of advancement - Essay Example Methodologies utilized by MNEs in the globalization of advancement One methodology utilized by MNEs is outside direct speculation (FDI) where MNEs secure existing resources abroad or set up new entirely or dominant part possessed ventures abroad. Different modalities of spreading advancement by MNEs incorporate exchange, permitting, cross-protecting activities, and worldwide logical and mechanical coordinated efforts. Exchange includes the trading of complex items, for example, electrical and electronic items, exactness instruments, fine synthetics and pharmaceuticals (Narula and Zanfei, 2003, P.7). Fares of such items and particularly data and innovation items overall rose from 8% in 1976 to 23% in 2000. The huge increment in the portion of world exchange spoke to by innovative work concentrated divisions flags an expansion in globalization of advancement (Narula and Guimon, 2009, P.5). There has been a consistent development in universal protecting patterns described by non-inhabit ant licensing, which is patent utilizations of outside financial specialists in a nation, and outer licensing, which is patent uses of national speculators abroad. ... STPs are progressively regular in the space of biotechnology, new materials and data innovation and oftenly include Triad countries as opposed to developing economies. Created nationsÃ¢â¬â¢ firms take up over 90% of STP understandings while the portion of STPs including creating nation firms is in the scope of 5-6%. 70% of all STPs have had at any rate one US accomplice since 1960 (UNCTAD, 2005, P.51). The convergence of STPs in exceptionally industrialized nations along with the association of American firms can be credited to the way that industrialized nations are the biggest financial specialists in R&D (Welfens, 1999, P.342). Because of government guideline, some MNEs are compelled to receive STPs instead of inside development. Such circumstances incorporate where firms structure R&D coalitions expecting to enter remote markets secured by non-tax obstructions such natural guideline in the concoction enterprises or wellbeing norms in the vehicle business. STPs are regul ar where accomplice organizations share correlative abilities and the incorporation makes a more prominent level of communication between the partnerÃ¢â¬â¢s individual ways of learning and development. Participation assists firms with staying aware of mechanical progressions and helps firms in investigating and misusing rising innovative chances (Chen, 2003, P.397). MNEs participate in significant intra-firm and between firm exchange with industrialized nations, and this contributed practically 90% of all outbound FDI in 2001. The vast majority of the organizations occupied with FDI are additionally key players in the age and dispersion of advancement. Over 30% of the main 100 MNEs are engaged with R&D serious enterprises, for example, electronic and electrical hardware,
Thursday, July 23, 2020
What Is Biofeedback and How Does It Work Theories Biological Psychology Print What Is Biofeedback and How Does It Work? By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Medically reviewed by Medically reviewed by Steven Gans, MD on August 29, 2018 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on May 16, 2019 Frances Twitty / Getty Images More in Theories Biological Psychology Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Psychosocial Psychology Biofeedback is a mind-body technique that involves using visual or auditory feedback to gain control over involuntary bodily functions. This may include gaining voluntary control over such things as heart rate, muscle tension, blood flow, pain perception, and blood pressure. This process involves being connected to a device with sensors that provide feedback about specific aspects of your body. A Closer Look at Biofeedback The goal of biofeedback is often to make subtle changes to the body that result in a desired effect. This might include relaxing certain muscles slowing heart rate or respiration, or reducing feelings of pain. By doing this, people are often able to improve their physical, emotional, and mental health. For example, biofeedback can also be used to help people better manage the symptoms of a condition. The Association for Applied Psychophysiology and Biofeedback?? defines biofeedback as a process that allows people to alter their physiological activity in order to improve health or performance. Utilizing precise measurement instruments, information about the bodys functions are provided to the user. They suggest: The presentation of this informationâ"often in conjunction with changes in thinking, emotions, and behaviorâ"supports desired physiological changes. Over time, these changes can endure without continued use of an instrument. Types of Biofeedback There are many different types of biofeedback. The specific approach you choose to utilize might depend upon what you hope to accomplish and what your therapist or physician recommends. Some of the available options include: Breathing: Respiratory biofeedback involves wearing sensor bands around the chest and abdomen to monitor breathing rates and patterns. With training, people can learn to have greater control over their breathing rates which can help in a variety of situations. Heart rate: This type is known as heart rate variability biofeedback?? and there is some evidence that it might possibly be useful for a number of different disorders including asthma and depression. Patients using this type of biofeedback wear a device connected to sensors in either the ears or fingers or sensors placed on the wrists, chest, or torso. These devices measure heart rate as well as heart rate variability. Galvanic skin response: This type of biofeedback involves measuring the amount of sweat on the surface of the skin. Galvanic skin response, also known as skin conductance, is a useful marker for detecting levels of emotional arousal. Aside from the obvious thermoregulatory function of sweat, emotional stimulation can also easily trigger sweating. The more strongly people are aroused, the stronger their skin conductance will be. Blood pressure: This type of biofeedback involves wearing a device that measures blood pressure. These devices provide information about the patients blood pressure and often guide the user through relaxation techniques that may rely on visual cues, breathing exercises, or music. While such devices have gained popularity, one study reviewing eight previous trials did not find convincing evidence that this type of biofeedback has any lasting long-term impact on hypertension.?? Skin temperature: In this form of biofeedback, patients wear sensors that detect blood flow to the skin. Because people often experience a drop in body temperature during times of stress, such devices can help people better detect when they are starting to feel distressed. A low reading on one of these monitors can indicate a need to utilize some stress management techniques. Brain waves: This type of biofeedback, often referred to as neurofeedback, involves utilizing electroencephalography (EEG) to measure brain wave activity. Scalp sensors are connected to an EEG device. Neurofeedback is sometimes used as a non-invasive treatment for ADHD, pain, addiction, anxiety, depression, and other disorders. Muscle tension: In this type of biofeedback, sensors are placed at various points on the body and connected to an electromyography (EMG) device. This device detects changes in muscle tension over time by monitoring electrical activity that results in muscle contractions. How Is Biofeedback Used? Biofeedback has been used for a range of applications, including:?? Treating tension headaches, migraines, and other painControlling high and low blood pressureAlleviating digestive disorders such as irritable bowel syndromeHelping patients control physical reactions to stress or anxietyAiding in relaxation and stress managementEEG feedback has also been shown to be beneficial in managing symptoms of certain brain injuries and attention deficit disorder, and there is some evidence suggesting it might be efficacious in depression and post-traumatic stress disorder. Biofeedback is particularly useful for managing stress as well as symptoms of conditions that may be exacerbated by stress.?? For example, therapists might use biofeedback to help patients control their response to stress. Chronic stress can have a wide range of negative health effects including decreased immunity, heart disease, depression, digestive problems, and sleep disorders. By learning how to manage the stress response using biofeedback, patients are able to decrease the harmful physical and psychological effects of stress. How Does Biofeedback Work? So how exactly does biofeedback work? By learning how to recognize the physical signs and symptoms of stress and anxiety, such as increased heart rate, body temperature, and muscle tension, people are able to learn how to relax. Scientists believe that it is often the stress response, the bodys tendency to go into a state of fight-or-flight in order to deal with potential threats, that often exacerbates certain conditions. By learning how to control physiological responses to stress, biofeedback patients are able to learn how to relax their minds and bodies and better cope with the symptoms of stress. So what is a typical biofeedback session like? Electrical sensors will be connected to specific areas of your body, depending upon the type of response being measured. These sensors will be connected to a measurement device that will provide feedback on your physical responses. During your session, your therapist will guide you through different mental exercises that may involve visualization, meditation, breathing, or relaxation techniques. As you perform these activities, you will receive information on your physical response from the measurement device. How Long Does Biofeedback Take? A biofeedback session will often last between 30 and 60 minutes. The duration of treatment and the number of sessions required depends on many factors, including how well you respond to the training, the condition you are focusing on, and your goals for treatment. A typical course of treatment often includes 4 to 6 sessions, although 8 to 10 sessions are also not uncommon. How Much Does Biofeedback Cost? Costs for biofeedback can vary considerably, often ranging from $35 to $85 per biofeedback session. Fees can vary depending upon the training, qualification, and experience of the biofeedback therapist. There are also a number of in-home biofeedback devices and wearables available on the market. Such devices can range considerably in price, with some costing as low as $20 and more expensive ones costing thousands. How Effective Is Biofeedback? Biofeedback is often considered a type of training, rather than a treatment. With training and practice, biofeedback can be used to help people develop new skills that may help them to better cope or perform.?? In order to be effective, biofeedback requires that patients play an active role in their treatment. Success also usually requires that patients regularly practice between training sessions. Biofeedback Devices Biofeedback devices utilized for clinical purposes are regulated by the U.S. Food and Drug Administration. Biofeedback devices are often available through a biofeedback therapists office or the office of another health practitioner. A number of biofeedback devices can be purchased for personal, in-home use. Such devices often involve wearing sensors that record information and can then be plugged into a computer. Other wearable devices utilize sensors that then provide information via an app on your mobile device. A quick perusal of biofeedback devices available through online retailers such as Amazon.com reveals a number of wearable instruments ranging from muscle sensors to skin response units to brain wave monitors. Such devices make a wide variety of claims and target a number of different ailments such as migraines, pelvic floor weakness, snoring, depression, ADHD, autism, sleep disruptions, and more. Before you purchase any type of personal biofeedback device, spend some time examining the claims. Many such devices make claims that are highly exaggerated and not supported by research. It is important to know that most of the devices you see available for purchase have not been evaluated for safety or effectiveness by the Food and Drug Administration. Talk to your therapist about which devices they recommend. Reasons to Use Biofeedback Like other approaches to treatment, biofeedback has both its own set of upsides and downsides. It may not be right for everyone, so it is important to consider the benefits and risks before you determine if it the best choice for your situation. So what are some of the reasons why you might consider using biofeedback? It Can Be an Alternative or Addition to Other Treatments Biofeedback may appeal in situations where other treatments have not been effective or where people are unable to take certain medications. Because biofeedback is non-invasive, patients may prefer it in situations where other treatments may be more invasive or disrupting. Biofeedback training can also be used as one part of a treatment approach. People often choose to utilize biofeedback to augment other treatments. You Want to Better Manage Your Stress Biofeedback also teaches people how to control their own responses in stressful situations, which can help people feel more in control. This can help people better manage the stress they may face in their daily life, cope with feelings of anxiety, or handle stress that results from another health condition. Other Mental Health Benefits of Biofeedback In addition to helping people better manage stress and other conditions, biofeedback can also have additional mental health benefits. The training process can help people learn new techniques for managing their anxiety and emotional responses. Such training can also help people take charge of their health, which may help people feel more empowered and in control. What Are the Risks of Biofeedback? Biofeedback is generally thought of as a safe procedure, but you should always talk to your physician or therapist about your options before you begin. Biofeedback is not necessarily right for everyone and other approaches might work better for your unique situation. If you do decide biofeedback is right for you, be sure to check on the credentials of the professional treating you and be aware of the possible costs of your biofeedback trainings, including the cost per session and expenses associated with devices you may need to purchase. A Word From Verywell Biofeedback is one option that may help you gain greater control over your physical responses and behaviors. Consider the potential benefits, risks, and costs associated with this type of training before you decide if it might be right for you.
Friday, May 22, 2020
Today there are more ways than ever to see the world from the comfort of your classroom. Options vary from live-streaming explorations, to websites that allow you to explore a location via videos and 360Ã ° photos, to full-on virtual reality experiences. Virtual Field Trips Your classroom may be hundreds of miles away from the White House or the International Space Station, but thanks to these high quality virtual tours that make good use ofÃ voiceovers, text, videos, and related activities, students can get a real sense of what its like to visit.Ã The White House:Ã A virtual visit to the White House features a tour of the Eisenhower Executive Office as well as a look at the art of the ground floor and the state floor. Visitors can also explore the White House grounds, view the presidential portraits that hang in the White House, and investigate the dinnerware that has been used during various presidential administrations. The International Space Station:Ã Thanks to NASAÃ¢â¬â¢s video tours, viewers can get a guided tour of the International Space Station with Commander Suni Williams. In addition to learning about the space station itself, visitors will learn how astronauts exercise to prevent the loss of bone density and muscle mass, how they get rid of their trash, and how they wash their hair and brush their teeth in zero gravity. The Statue of Liberty:Ã If you canÃ¢â¬â¢t visit the Statue of Liberty in person, this virtual tour is the next best thing. With 360Ã ° panoramic photos, along with videos and text, you control the field trip experience. Before beginning, read through the icon descriptions so that you can take full advantage of all the extras that are available. Virtual Reality Field Trips With new and increasingly affordable technology, its easy to find online field trips that offer a completeÃ virtual realityÃ experience. Explorers can purchase cardboard virtual reality goggles for less than $10 each, giving users an experience almost as good as actually visiting the location. Theres no need to manipulate a mouse or click a page to navigate. Even an inexpensive pair of goggles provides a life-like experience allowing visitors to look around the venue just as if they were visiting in person. Google Expeditions offers one of the best virtual reality field trip experiences. Users download an app available for Android or iOS. You can explore on your own or as a group. If you choose the group option, someone (usually a parent or teacher), acts as the guide and leads the expedition on a tablet. The guide selects the adventure and walks explorers through, directing them to points of interest. You can visit historical landmarks and museums, swim in the ocean, or head to Mount Everest.Ã Discovery Education:Ã Another high-quality VR field trip option is Discovery Education. For years, the Discovery Channel has provided viewers with educational programming. Now, they offer a phenomenal virtual reality experience for classrooms and parents. As with Google Expeditions, students can enjoy DiscoveryÃ¢â¬â¢s virtual field trips on desktop or mobile without goggles. The 360Ã ° videos are breathtaking. To add the full VR experience, students will need to download the app and use a VR viewer and their mobile device. Discovery offers live virtual field trip optionsÃ¢â¬âviewers just need to register and join the trip at the scheduled timeÃ¢â¬âor explorers can choose from any of the archived trips. There are adventures such asÃ a Kilimanjaro Expedition, a journey to the Museum of Science in Boston, or a visit to Pearl Valley Farm to learn how eggs get from the farm to your table. Live Virtual Field Trips Another option for exploring via virtual field trips is to join a live-streaming event.Ã All you need is an internet connection and a device such as a desktop or tablet. The advantage of the live events is the opportunity to participate in real time by asking questions or participating in polls, but ifÃ you miss an event, you can watch a recording of it at your convenience. Field Trip ZoomÃ is a site that offers such events forÃ classrooms and home schools. There is an annual fee for using the service, but it allows a single classroom or homeschooling family to participate in as many field trips as theyÃ¢â¬â¢d like during the year. The field trips arenÃ¢â¬â¢t virtual tours but educational programs designed for specific grade levels and curriculum standards. Options includeÃ visits to FordÃ¢â¬â¢s Theater, the Denver Museum of Nature and Science, learning about DNA at the National Law Enforcement Museum, trips to the Space Center in Houston, or the Alaska Sealife Center. Users can watch pre-recorded events or register for upcoming events and watch live. During live events, students can ask questions by typing in a question and answer tab. Sometimes the field trip partner will set up a poll that allows students to answer in real time. National Geographic Explorer Classroom:Ã Finally, donÃ¢â¬â¢t miss National GeographicÃ¢â¬â¢s Explorer Classroom. All you need to join in on these live-streaming field trips is access to YouTube. The first six classrooms to register get to interact live with the field trip guide, but everyone can ask questions using Twitter and #ExplorerClassroom. Viewers canÃ register and join in live at the scheduled time, or watch archived events on the Explorer Classroom YouTube channel. The experts leading National GeographicÃ¢â¬â¢s virtual field trips include deep sea explorers, archaeologists, conservationists, marine biologists, space architects, and manyÃ more.
Thursday, May 7, 2020
At first, I want to thank you for all the efforts you put in your works. It has been a great time to be in your class. Although I had troubles with getting in class on time, I always tried to be an active learner as much as possible and did my best with all the assignments. Different from my classmates, I already learned most of the course goals that you prepared. However, it doesnÃ¢â¬â¢t mean that I didnÃ¢â¬â¢t accomplish nothing, but rather enhanced my writing ability. Throughout your course, I noticed my improvement on some writing skills which are demonstrate awareness of the structural elements of the essay and demonstrate understanding of the writing process; I also become familiar with the basic process of research and citation. As of right now, IÃ¢â¬â¢m able to demonstrate awareness of the structural elements of the essay including effective introductions, transitions, body paragraphs and conclusions. Although I already learned how to structure an essay in high school, I still learned a lot of great skills from you to strengthen my writing ability. You once said in class that even though the thesis is supposed to answer the essay questions; it also needed to have specific points so we could explain the answers in the body paragraph. I took your lesson, and it worked very well for me. It helped me understand that I should always focus on my thesis first before anything else which helped me knowing what needed to be answered in the body paragraph to make my essay clearer. ForShow MoreRelated`` Red Tape : The Bureaucracy, Structural Violence And Poverty1591 Words Ã |Ã 7 Pagesprofessor at the University of California, Los Angeles, where his research focuses on the development and the state. These themes a re present in his novel, Red Tape: The Bureaucracy, Structural Violence and Poverty in India where he discusses his theory that the relation between the state and the poor is due to structural violence. Gupta comments that Ã¢â¬Å"the fundamental question that [will be] raised in this book is why a state dedicated to development appears to be incapable of doing more to combat theRead MoreReading And Writing Of Reading976 Words Ã |Ã 4 Pagesreading and writing connected? Reading and writing have always been strong elements, in our lives, studies have shown that reading affects writing and vise-versa. Stephen King said, Ã¢â¬Å"If you could put together a model car or assemble a piece of furniture from directions you could write a sentenceÃ¢â¬ . He states the importance of two powerful elements, reading and writing, and by putting them together we could make something out of them. 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If requirements are not ordered very specificallyRead MoreEducational Reform1289 Words Ã |Ã 6 PagesEducational reform is a political process with a primary focus on making improvements to the current educational system. In 2001 education in the United States indicated there were multiple and significant achievement gaps across ethnicities, income levels, and geographies (Bush, 2001). These educational gaps placed a great strain on the United States (Economic Impact, 2009), with Ã¢â¬Å"too many of our neediest students...being left behindÃ¢â¬ In an attempt to amend the situation, the federal governmentRead MoreApplication Of A Handwriting From A1346 Words Ã |Ã 6 Pagesand advancement of machine interface with man. Handwritten recognition is one of the challenging and fascinating area for research in Optical Character Recognition. Online and Offline are two modes for handwritten recognition. In Offline method, writing is captured by scanner and final text is formed. The data formed from 40point feature extraction is used to feed artificial neural network to train it and produce more accurate result. Several applications such as document reading, mail sorting, postalRead MoreTeaching Writing : A Paper Prepared For Educ 306 Essay1590 Words Ã |Ã 7 PagesTEACHING WRITING TO STRUGGLING STUDENTS Rosanna Corona University of La Verne A Paper Prepared for EDUC 306 In Partial Fulfillment of The Requirements for the Degree Bachelor of Arts May 2016 Abstract Students are subjected to write an array of essays, but they lack the required tools needed to effectively deliver a great paper. They are struggling to write and teachers are needing to design and conform to their current studentÃ¢â¬â¢s needs. New methods are created and implemented in order to executeRead MoreThe Responsibilities Of Each Of The Below Professions1543 Words Ã |Ã 7 Pagesresponsibilities of each of the below professions: Ã¯Æ'Ë Architect Ã¯Æ'Ë Architectural Design Technologist Ã¯Æ'Ë Quantity Surveyor(Commonly known as a QS) Ã¯Æ'Ë Building Information Modelling Coordinator/Manager Ã¯Æ'Ë Building Services Manager Ã¯Æ'Ë Project/Construction Manager Ã¯Æ'Ë Structural Engineer Ã¯Æ'Ë Surveyor With the explanation of their responsibilities there will also be information which explains what their role/job is and what they do. I will also be going over how they interact with other professions on a typical professionalRead MoreJudicial Opinions Serve Three Functions1006 Words Ã |Ã 5 Pagesand integrity. Unclear or ambiguous writing reflects the author s lack of clear thinking and defeats the opinion s purpose. This manual is intended to encourage judges and law clerks to think critically about their writing - not only about what to include and what to exclude but also about how to write well. We expect that newly appointed judges and law clerks will be the principal users of this manual. It therefore takes a functional approach to opinion writing, describing the consider~ ations that
Wednesday, May 6, 2020
THIS CASE STUDY IS AVAILABLE FOR YOU TO WRITE UP AS YOUR FIRST ASSIGNMENT IF YOU WISH. SEE DETAILS OF ASSESSMENTS IN THIS MODULE STUDY GUIDE. Ready meal manufacturers ready to respond to a changing marketing environment CASE STUDY FOR DISCUSSION IN WEEK THREE It is often said that Ã¢â¬Ëwe are what we eatÃ¢â¬â¢, but it can also be said that what is on our dinner plates reflects the broader marketing environment. We will write a custom essay sample on Using an Appropriate Framework of Analysis, Briefly Summarize or any similar topic only for you Order Now One big change in recent years has been the growing demand for ready prepared meals brought from a supermarket. Previously dismissed as unpalatable and a poor substitute for Ã¢â¬ËrealÃ¢â¬â¢ cooking, their sales have grown rapidly in recent years in many western developed countries. An analysis of the reasons for the growth in the ready prepared meals indicates the effects of broader factors in the market environment on the size of a particular market. The research company Mintel reported in 2007 that the market for ready meals in the five largest European countries increased by 5% between 2006 and 2007 alone to reach Ã¢â ¬8. 4 billion. Moreover, it predicted a further 18% growth to reach the Ã¢â ¬10 billion mark by 2011. In the UK, the market was worth a total of Ã¢â ¬2 billion, with a much higher level of sales per head of population than in France or Germany. Intel predicted that between 2006 and 2011, UK ready meals sales would reach Ã¢â ¬3. 7 billion, with about a quarter of all Brits likely to eat a ready meal at least once a week. It seemed that the appetite for ready meals would grow more slowly in other European countries, for example Mintel predicted that by 2011, only 9% of Germans would eat a ready meal each week. What has driven the growth in the ready meals market in recent years, and why should there be differences in market potential between countries? Technology has played a big role in the growing take-up of ready meals. A report by the research body Leatherhead Food International described how new techniques have allowed companies to develop ready meals which preserve taste and texture, while still making them easy to use by the consumer. Furthermore, great advances in distribution management, in particular the se of information technology to control inventories, has allowed fresh, chilled ready meals to be quickly, effectively and efficiently distributed without the need for freezing or added preservatives. The structure and values of society have contributed to the growth of the UK ready meal market, and may explain why growth here is greater than in France or Germany. Ready meals particularly appealed to single households, and those Ã¢â¬ËcellularÃ¢â¬â¢ families in which individua l family members tend to eat at different times. Mintel reported that the tradition of family meals together remains stronger in many continental European countries than in the UK, which may help to explain the greater popularity of individual ready meals in the UK. Some social commentators have reported that young people have lost the ability to cook creatively, as cookery has been reduced in importance in the school curriculum. Furthermore, many UK consumers no longer feel a social stigma attached to eating a ready meal, something which would be anathema to many people in France a country which takes great pride in its national cuisine. Any remaining stigma has been reduced by the number of Ã¢â¬Ëcelebrity chefsÃ¢â¬â¢ who have endorsed ready meals with their own brand image. The impact of the economic environment on sales of ready meals is slightly more ambiguous. As individuals grow richer, they can afford to buy ready prepared foods, rather than spend time and effort preparing it themselves. With a tempting range of ready meals now available, from duck a lÃ¢â¬â¢orange to beef bourguignon, the consumer with money in his or her pocket will be tempted to splash out on a ready meal, rather than stay at home with a Ã¢â¬ËquickÃ¢â¬â¢ jacket potato or pizza. Although rising incomes have been associated with rising consumption of ready meals, increased sales have also been attributed to a deteriorating economic environment. As recession bit in the UK in 2008. The manufacturer Northern Foods Ã¢â¬â a major supplier of ready prepared meals to Marks Spencer Ã¢â¬â reported resilient sales. It seemed that consumers were trading down from expensive restaurant meals to the alternative of relatively cheap, gourmet ready prepared meals. Of course, marketers should be more interested in predicting future effects f environmental change on consumption, rather than merely charting historical trends. So what do current trends hold for future sales of ready meals? The growing pressure on individualsÃ¢â¬â¢ available time, matched with long-term rising disposable incomes, will doubtless continue to fuel the growth in UK ready meals sales. In a market that is in its maturity stage, more attention will need to be paid to competitive differentiation, and understanding the way in which customers attribute value to a product. Many consumers have become increasingly concerned about the health implications of the food they eat, and ready meal manufacturers will need to continue responding to such concerns. For example, they have responded with a range of low calorie meals, and addressed specific, sometimes transient, health fads, for example with respect to trans-fatty acids and Omega 3 supplements. Many consumers have also become concerned about the ecological environment, and some suppliers, such as Marks Spencer, have incorporated sustainability agendas into their ready meals, for example by reducing packaging and sourcing supplies from sustainable sources. As other countries develop cellular household structures, with more professional, single people living alone, export opportunities may grow, and many companies in the sector have their eyes set on the Chinese and Indian markets, among others. Case study review questions 1. Using an appropriate framework of analysis, briefly summarize the effects of change in the marketing environment on sales of ready meals. (60%) 2. Discuss the factors that might affect sales of ready meals in your country over the next five years. (40%) How to cite Using an Appropriate Framework of Analysis, Briefly Summarize, Essay examples
Monday, April 27, 2020
Why I am Interested in a Health Related Field Health is wealth. These are short but very meaningful words that have been inculcated in my mind by most elderly people that I have met in my life. For many, the absence of any illness or disability is a measure of a healthy person and a healthy living. It is difficult to contradict this assumption since a person without health problems tend to function independently and effectively. Health is not only a fundamental human right. The World Health Organization (1948) viewed health as a state of complete physical, mental and social wellbeing, and not merely the absence of disease of infirmity. The promotion of health and the achievement of this world-wide social goal require the action of social services, economic and health sectors as well as personal resources and physical capabilities. Due to the magnitude of services that are needed in the field of health and my passion for volunteer work and community service, I would like to be involved in providing therapy and rehabilitation serv ices to the elderly and those who have health-related problems. Need essay sample on "Why I am Interested in a Health Related Field" topic? We will write a custom essay sample specifically for you Proceed Early in life, I have been involved in various community and voluntary services, e.g. encouraging and helping the neighbors segregate their garbage, taking the sick to nearby health centers, visiting the elderly who are in the nursing homes or living away from their families, helping children with special needs, talking and listening to the elderly and attending to their basic needs. In my years of performing these services, the personal satisfaction that I have gained is overwhelming. A beautiful smile, a warm hug and words of appreciation are rewards that have inspired me to extend my services and to improve my skills. Although there are many challenges that I have encountered especially when people are sick, depressed or in pain, I learned to be more patient and to empathize with them. The sick and the elderly handled their pains and depression in ways which may be challenging for many healthcare workers. Manny have become withdrawn, demanding, verbally abusive and unpredictable. Managing patients effectively and learning to use various modalities are the skills that I need to learn so I can become a better healthcare worker. While rendering voluntary services to people who are homebound, I discovered that some patients fail to continue their therapy and rehabilitation on a regular basis due to their inability to travel or due to the unavailability of their family or companion to take them to the health center. This inspired me to consider taking a college degree so I could be a physical therapy assistant. In addition to working in a rehabilitation center or hospital, I intend to work closely with the physical therapist so I could provide home therapy services to patients who are homebound or living in nursing homes. I believe that to achieve the optimum function of an individual, it is necessary that continuous therapy be implemented. When patients are unable to travel and avail of the rehabilitation services in health centers or hospitals, they will not be able to return to active life as quickly as possible. Furthermore, their pain may not be reduced, their functions and recuperation will not be maximi zed, and their quality of life will not be enhanced. When I become a physical therapy assistant, I want to be a part of the team that will provide education so patients will learn about their disorders, the functions of their body and the importance of physical fitness and prevention of impairments and disabilities. After completing the degree that will allow me to be a physical therapy assistant, I will enrich myself with knowledge and experience through work exposure and reading of articles and research materials related to physical therapy and rehabilitation. In the future, I also want to be a physical therapist so I can work directly with doctors, evaluate the condition of patients, design and implement a treatment and intervention plan to meet the needs and goals of every patient. With a dedicated heart for the elderly and persons in need, a passion to be of service to my community and a determination to succeed, I will be able to complete my education and attain success in my chosen endeavor. Reference World Health Organization (1948). Preamble to the Constitution of the World Health Organization as adopted by the International Health Conference, New York, 19-22 June, 1946; signed on 22 July 1946 by the representatives of 61 States (Official Records of the World Health Organization, no. 2, p. 100) and entered into force on 7 April 1948.